Review of The Secret Life of Logos
I bought this book for my daughter who is studying computer graphics. I started paging through it and I couldn’t put it down! It is interesting, creative, and very inspiring. It gives you a sense that it’s okay to make mistakes during the process and mistakes sometimes spark more creativity. It really displays the importance of “listening” to your client. Listening is the inspiration for creativity. I loved seeing the logos that weren’t selected and why they weren’t and also the story behind the ones that were chosen and why they were.
Product Description
Valuable Insight Into What Makes a Logo Work
*Subject of logos is one of three top-selling areas in design books
*From the respected author of Logo, Font and Lettering Bible
*Provides insight into successful logos by showing previous iterations
With a convenient horizontal format, The Secret Life of Logos showcases a spectrum of logos (including rejected versions of the logo) allowing readers to determine what leads to a successful design. Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo’s development, and the behind-the-scenes decision making done by designers and clients.”
About the Author
Leslie Cabarga is the author of over two dozen books on design, including Longo, Font and Lettering Bible, The Designer’s Guide to Color Combinations, and The Designer’s Guide to Global Color Combinations. He’s been an illustrator and designer since 1970.
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